What is Branding?

What is Branding?


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By Google branding is, "Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers." Branding is much more than just a logo, it is the symbol of your business right down to the font used, color used, logo, and text chosen all to represent with ideas and feelings what your company is about. It should be consistent with everything you do online or in print for letterhead, business cards or anything else that your company might use. We make our logos in Adobe Illustrator to make .svg files, that way they can be scaled at any size, large or small and you won't get pixelated edges. That is why if you don't already have a logo we will work with you until we get a great logo that fits your business well and is cross compliant with all your needs.